Apple is expected to unveil its next-generation iPhone lineup on September 12, but one of the models might not be available for purchase until later. The iPhone 15 Pro Max, the most premium and feature-packed smartphone in the series, is reportedly facing production issues that could delay its release by several weeks.

What are the reasons for the delay?

According to various sources, the iPhone 15 Pro Max is facing supply challenges due to two main factors: the camera and the frame.

The camera is said to be the main culprit, as Apple’s supplier Sony is struggling to meet the demand for the new image sensors that will power the iPhone 15 Pro Max’s rear cameras. The device is rumored to feature a quad-camera system with two telephoto lenses, one of which will have a periscope design that will enable up to 10x optical zoom. The device will also reportedly have a 48-megapixel main camera that will support 8K video recording and Dolby Vision HDR.

The frame is another factor that could cause a delay, as Apple is reportedly switching from stainless steel to titanium for the iPhone 15 Pro Max’s chassis. Titanium is a lighter and stronger material that could improve the durability and aesthetics of the device. However, titanium is also harder to process and requires a new coating method that could pose some challenges for Apple’s manufacturing partners.

How long will the delay be?

The exact length of the delay is not clear, but some estimates suggest that it could be up to four weeks. This means that the iPhone 15 Pro Max could ship in mid or late October, instead of late September like the rest of the iPhone 15 models.

This update corroborates with earlier reports last week which hinted at potential delays of 3-4 weeks for the iPhone 15 Pro Max. One particular revelation from analyst Ming-Chi Kuo’s report highlights the issue. According to him, the iPhone 15 Pro Max project was “the last to kick off”, and mass production for the handset was behind other models in the series.

However, it is worth noting that the delay might not affect the announcement date of the iPhone 15 Pro Max. Based on past form, Apple could still unveil the device on September 12 along with its siblings, but simply ship it later. For example, the iPhone 14 Plus was announced alongside its siblings but shipped later.

What are the implications of the delay?

The delay of the iPhone 15 Pro Max could have some implications for both Apple and its customers. For Apple, the delay could mean losing some sales and market share to its competitors, especially in the premium segment where Samsung, Huawei, and others are offering flagship devices with advanced features and designs. The delay could also affect Apple’s revenue and profit margins, as the iPhone 15 Pro Max is expected to be the most expensive and profitable model in the series.

For customers, the delay could mean having to wait longer to get their hands on the most advanced iPhone ever. This could cause some frustration and disappointment among loyal fans who are eager to upgrade their devices. The delay could also affect customer satisfaction and retention, as some customers might switch to other brands or models that are available sooner.


The iPhone 15 Pro Max is looking more and more likely to be delayed due to production issues related to its camera and frame. The device could ship up to four weeks later than its siblings, which are expected to launch on September 22. The delay could have some negative consequences for both Apple and its customers, as they might lose out on sales, market share, revenue, profit, and satisfaction. However, it is possible that Apple could still announce the device on September 12 and simply ship it later, as it has done before with previous models.

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